Stratovate Creates Brand Stories.
Our approach to brand development is unlocking the unique story that is hidden within your organization.
Who is the Stratovate Group?
Stratovate Group is full service marketing and strategy agency.
Stratovate Group has a completely different approach to marketing, strategy and brand management.
What makes our approach different? We believe that everything is interrelated. In fact, we call our approach the Honeycomb Effect™.
The Honeycomb Effect is a philosophy we use to provide value to all our customers.
We create environments where our Employees and Customers collaborate freely to create positive change.
To become the most Customer-centric Agency.
Our Reason For Being
We have an insatiable thirst for knowledge and look to achieve a higher level of understanding in all facets of our business.
We want to share our knowledge and experience with our partners to help make them successful. Our success is our partners' success.
Contact Us Today and Positively Change Your Business.
The First Move is Yours
The Story of Stories.
Since the dawn of time, stories have been created to teach morals, retell adventures, explain phenomena or for entertainment. Stories allow people to command attention. Through the use of dance, speech, art, song, writings, music or a mixture of these, stories became something mystical. Cultures rallied around these stories. They shared them with their descendants. These stories became a part of their very fabric.
These stories propagated more stories - and so the cycle continued. Passed on from a personal level to families to cultural representation, and back to the personal level, the cycle of stories will continue long after we are gone.
It is this inherent ability of humans to tell and listen to stories that draws on our affinity to particular brands. Whether people, places or things, these brands not only have their own singular story, but they become a part of our own personal stories.
At Stratovate, we know the capacity and appetite that organizations and people have for storytelling. We pride ourselves on our ability to listen to these stories. We listen to these organization's or individual's stories and retell them in a way that will help them be heard by the greatest number of individuals. In a sense, we use modern-day tools to help tell your stories. We are a band of storytellers, immersed in the cycle of stories.
That's a bit of our story. Contact us today and tell us your story. We look forward to discovering new ways to help you tell it.
The Story of Stratovate.
So many people ask us "why did we choose the knight chess piece to symbolize our company's brand?" First and foremost, we try to practice what we preach. You will hear us say time and again that we believe in simple messaging and evocative imagery. With regards to the brand mark, we felt that there was no more universally recognized symbol as the knight chess piece.
So, why a knight? In chess, the knight is usually the first strategic piece other than the pawn to move because it can maneuver over and around other pieces. Also, the knight is a piece that is mostly used in the heat of battle and is always close to the action.
This is similar to how we view our agency. We are your strategic partner, so we are your first move. We thrive in dynamic market conditions, which is akin to the heat of battle. Additionally, knights as a class were used to support their leader and were deployed on many different campaigns. And they served with honour, chivalry and compulsion. We too consider our Customers in everything we do and only act in their best interests to "win" their respective campaigns.
Your organization is your castle and the market your kingdom. Stratovate Group is on your side and will assist you in winning your campaigns.
We spend our time living in our clients suture potential. Our strategic frameworks create realistic and measurable plans that take business from their current state to realizing their future opportunities.
Our team has been busy assisting our Client Partners in achieving their organizational goals. There are some pretty exciting stories to share, but we are still capturing all the results. Come back soon, you won't be disappointed. The first move is yours.
Strategic & Creative Director
Suresh Parmachand is the Strategic and Creative Director at Stratovate Group. With over 20 years’ experience working with some of the world’s largest brands like GE, Wal-Mart, ICI, and Holcim, Suresh lives and breathes strategy and marketing and strives to be a customer advocate in everything he does. This philosophy is the overarching framework that is the backbone of “The Honeycomb Effect™,” a business model that creates positive change by delivering integrated approaches to everyday business challenges.
Director of Digital Marketing
Alex is a senior branding professional and successful entrepreneur. He has more than 20 years of experience delivering proven marketing strategies and digital solutions. Before joining Stratovate, Alex was one of two principals who started an advertising agency that developed into a successful, award-winning agency with a 12-year track record of successful client projects.
Cinematography and Photography
Kareen Mallon is a photographer, cinematographer, and web series producer at Stratovate Group. She is a dynamo with a vast array of technical knowledge, which allows her to capture captivating subject imagery. Each image is designed and mastered to tell its own unique story. Using humour, creativity, innovation, versatility, adaptability, resourcefulness, and composure she is able to dream it, mould it and create it in a process like no other. Kareen has worked with celebrities, musicians, models, designers, actors and corporate clients alike.
Her work has been featured in Hello Magazine, Elle Magazine and EnRoute Magazine and in 2013 she was awarded Best New Rock Indie Video in Los Angles for her direction and production of the “Just Another” music video. Kareen’s work has taken her from the runways of New York Fashion week to the Red Carpet for Toronto’s International Film Festival. The energy and exhilaration that happens when she steps behind a camera is what drives her forward.
Manager, Copywriting & Social Media
Carcia Cambell is part artist and part scientist, which serve as good foundations for a multi-disciplinary marketer and writer. She’s worked with both publishing organizations like CTV Newsnet and Flare Magazine, and client-side companies EMI Music Canada, where she discovered the power of marketing and deepened her media experience. Carcia co-founded a lifestyle blog and is a social media influencer frequently approached for her thoughts on social media and building influence online.
Social Media & Community Manager
Nikhil Savio is a conversation designer with 6 years of B2B marketing experience in the construction and ancillary business space, charming brands with his stellar project management and client servicing skills. His love affair with marketing began at Publicis Groupe as a Public Relations consultant before moving on to Cushman & Wakefield to handle social media assets for the Asia-Pacific region. In his leisure hours, Nikhil romances with Spanish and learns different cultures.
Courtney Schranz is the Elearning Manager at Stratovate Group. With 9 years’ experience carrying out the design, development and delivery of blended and elearning training programs for various large scale public and private sector organizations. Courtney has extensive experience with government groups at all level and across jurisdictions. Her passion for elearning and corporate training strategies keeps her busy within the elearning community, at speaking engagements and conferences which means she is always in the loop of current and emerging methodologies and adult educations trends.
Alisa Sandul is a Project Management professional with Stratovate Group. Prior to working at Stratovate, Alisa worked as a Senior Cruise Director with Mariposa Cruises, as well as an Inside Sales Specialist with Sysco Foods. She attended the University of Waterloo for physics; and is certified in Lean Six Sigma. Having been raised in a small country in Eastern Europe, Alisa is fluent in both English, and Russian.
Michelle is a graphic designer with years of industry experience in Canada and across Europe. She is a trained artist and muralist turned graphic designer, and is well known for her highly creative designs. Michelle has had the opportunity to work with global brands and specializes in logo design, package design, creative print ads and product renderings. Michelle approaches every new design with excitement, as she believes all projects are an opportunity to stretch the imagination.